02 Experience
2024 - Present
Christie's
New York, New York, USA
Global Director of Social Strategy and Content
Lead the content strategy for the oldest, most established auction house in the world via a global social media team supporting a cross-platform audience of 6M+, across Christie’s NY, London, Paris and Hong Kong offices
In the first 6 months, created a global content calendar and social brand guidelines supporting 350+ auctions annually, increasing efficiencies by 125% and ensuring global alignment.
Collaborated with global marketing strategy, editorial, design, video and paid digital teams to increase web traffic from social by 17% YOY through paid and organic campaigns.
Developed a livestream strategy for all 20/21 Evening Sales in NY and London, resulting in 2M+ views per sale.
2023 - 2024
The Getty Museum
Los Angeles, California, USA
Social Media Manager
Managed a social calendar of 20-25 yearly exhibitions and 80+ yearly museum events, lectures, concerts and theater productions, supporting a social audience of 2.7M, for the third most visited museum in the U.S.
In the first 4 months, established a content schedule supported by paid and organic social, promoting 5 exhibitions, resulting in 240k average. monthly website visits and 7M average monthly impressions.
Created three viral content pieces, showcasing the breadth of the Getty Museum collection, reaching 4M+ views.
2019 - 2022
The National Gallery of Victoria
Melbourne, Victoria, Australia
Integrated Marketing – Social Media Lead
Drove content marketing strategy across organic and paid communications channels including influencer and civic engagement. Implemented best practices for content optimisation and stakeholder approvals.
Produced content strategies for exhibitions resulting in +2M annual gallery visitors and 4.3M website visits.
Led COVID-19 pivot campaign and six crisis-communication plans during temporary closures to reach +30M across English, Chinese and Indian local and global markets.
Managed $100k annual campaign budgets in-house for paid and influencer digital activity establishing NGV as key driver in the revitalisation of Melbourne tourism post-pandemic.
Contributed to $15M in renewals of corporate sponsorship fundraising and contracts including Mercedes-Benz, City of Melbourne, HSBC, Melbourne University, and Telstra.
2022 - 2023
Arts Centre Melbourne
Melbourne, Victoria, Australia
Senior Social Media and Community Manager
Managed a team of three, including a dedicated videographer, to lead the re-design and strategy of all paid and organic social channels, to increase brand awareness and engagement across local and international markets.
Oversaw content strategy for 11 channels, 200+ shows performed across three global Australian performing arts venues - Hamer Hall, The State Theatre and Sidney Myer Music Bowl - for a social audience of 1/2 million.
In one year, optimized and produced 4.7k pieces of content in collaboration with key government, tourism and internal stakeholders resulting in 82% increase on reach year over year and half a million in attributable sales.
Executed first community engagement strategy, partnering with 18 influencers over six months, resulting in 1.6 million impressions, 150k+ website visits and 165+ pieces of original content.
Pitched and secured funding for workflow management system Asana. On-boarded 31 employees across Marketing, Design, Ticketing, IT and Online teams to implement briefing, proofing and project management processes. Designed all cross-collaborative workflows resulting in 30% increased team efficiencies.
2019 (6-month contract)
Frank Green
Melbourne, Victoria, Australia
Partnerships and Communications Manager
Strategized and executed partnerships across owned digital platforms, influencer, and event space activations. Partnerships of note: Mercedes Benz Fashion Week Australia, Vogue Codes, Lululemon, Status Anxiety, Frank Body, Elk, and more.
In first 2 months, created communication plans to support social, PR, EDM and wholesale messaging for 3 new product launches.
2011 - 2013
Callison Architecture
Los Angeles, California, USA
Marketing Associate
Managed production and content creation for internal newsletter, distributed to 10 global offices and 1000+ employees.
Created case studies of Callison’s award-winning architecture to pitch clients like Fossil,
Lululemon, Paramount, Kitson, Intuit, and more.
2013 - 2018
BODi Inc. (Formerly known as Beachbody, LLC)
Los Angeles, California, USA
Senior Content Manager
Held four titles, managed five brands’ social media content strategies, and launched a re-design of The Team Beachbody Blog. Also, facilitated two successful branded partnerships with IRONMAN and StubHub, and optimized monthly newsletters, to reach everyone from the workout wanderer to the endurance junkie.
Built and negotiated vendor relationships to implement an extensive social media management system. Used this system to ensure team delivered value-driven, monthly reports to support overall company objectives.
Note: Background photo is drone footage I coordinated featuring a live BODi event in Nashville, TN
2010 - 2011
U.S. - China Today
Los Angeles, California, USA
Deputy Editor
Oversaw a staff of 59 to produce stories for University of Southern California affiliated online magazine about: economic, political, and cultural issues in China.
Coordinated with sister publication, Asia Pacific Arts to host guest speakers twice a month.
2010
Four Points by Sheraton
Beijing, China
Intern
Worked with Chinese staff copy editing, press releases, hotel marketing, and event invitations.
Executed a marketing campaign resulting in 153 guests to upgrade to executive level rooms.
2009
Seattle Weekly
Seattle, Washington, USA
Intern
Wrote and edited four Reverb blog entries per week about local and national musicians.
Created and organized a weekly calendar of hundreds of local music events.
2009
Los Angeles Magazine
Los Angeles, California, USA
Intern
Created interactive and engaging slideshows and packages tailored from magazine content.
Updated and designed web content using HTML, Ektron and Dreamweaver.
I'M
Malia
Makowicki.
Brand Storyteller.
Content Strategist.
Adventure Connoisseur.
M
Whether it was drawing cartoons or directing my stuffed animals in plays, I've been telling stories since a young age. Today I use my social media, journalism, graphic design, and content strategy experience to deliver various brand messages across a wide variety of digital platforms. My personal motto is to reverse engineer from the objective and always believe there is a solution.