02 Experience
2019 - 2022
The National Gallery of Victoria
Melbourne, Victoria, Australia
Integrated Marketing – Social Media Lead
Develop content and strategy for promotion of major exhibitions, including The Picasso Century, GABRIELLE CHANEL. FASHION MANIFESTO, Triennial 2020, French Impressionism from The Museum of Fine Arts, Boston and Keith Haring | Jean-Michel Basquiat: Crossing Lines.
Manage monthly reporting for daily content as well as reporting for exhibition summaries Corporate Partnerships and the Gallery Trustees.
Created and executed #NGVEveryDay campaign to bring the Gallery online during six temporary closures due to COVID-19, resulted in 30 million impressions.
Maintained and prioritised key stakeholder relationships with internal teams including: Curators, Public Programs, Education, Media, Corporate Partnerships and Executive Management and external partners including: Melbourne arts industry organisations, artists, influencers and Tourism Australia.
2018 - 2019
Global Consultant
Various Locations
Strategized content and community growth for social media influencer, @Jera.Bean (161k Instagram followers).
Managed online customer experience and email marketing for Silver Naga and Elephant Crossing hotels in Laos.
2022 - Present
Arts Centre Melbourne
Melbourne, Victoria, Australia
Senior Social Media and Community Manager
Managed a team of three, including a dedicated videographer, to lead the re-design and strategy of all paid and organic social channels, to increase brand awareness and engagement across local and international markets.
Oversaw content strategy for 11 channels, 200+ shows performed across three global Australian performing arts venues - Hamer Hall, The State Theatre and Sidney Myer Music Bowl - for a social audience of 1/2 million.
In one year, optimized and produced 4.7k pieces of content in collaboration with key government, tourism and internal stakeholders resulting in 82% increase on reach year over year and half a million in attributable sales.
Executed first community engagement strategy, partnering with 18 influencers over six months, resulting in 1.6 million impressions, 150k+ website visits and 165+ pieces of original content.
Pitched and secured funding for workflow management system Asana. On-boarded 31 employees across Marketing, Design, Ticketing, IT and Online teams to implement briefing, proofing and project management processes. Designed all cross-collaborative workflows resulting in 30% increased team efficiencies.
2019 (6-month contract)
Frank Green
Melbourne, Victoria, Australia
Partnerships and Communications Manager
Strategized and executed partnerships across owned digital platforms, influencer, and event space activations. Partnerships of note: Mercedes Benz Fashion Week Australia, Vogue Codes, Lululemon, Status Anxiety, Frank Body, Elk, and more.
In first 2 months, created communication plans to support social, PR, EDM and wholesale messaging for 3 new product launches.
2011 - 2013
Callison Architecture
Los Angeles, California, USA
Marketing Associate
Managed production and content creation for internal newsletter, distributed to 10 global offices and 1000+ employees.
Created case studies of Callison’s award-winning architecture to pitch clients like Fossil,
Lululemon, Paramount, Kitson, Intuit, and more.
2013 - 2018
BODi Inc. (Formerly known as Beachbody, LLC)
Los Angeles, California, USA
Senior Content Manager
Held four titles, managed five brands’ social media content strategies, and launched a re-design of The Team Beachbody Blog. Also, facilitated two successful branded partnerships with IRONMAN and StubHub, and optimized monthly newsletters, to reach everyone from the workout wanderer to the endurance junkie.
Built and negotiated vendor relationships to implement an extensive social media management system. Used this system to ensure team delivered value-driven, monthly reports to support overall company objectives.
Note: Background photo is drone footage I coordinated featuring a live BODi event in Nashville, TN
2010 - 2011
U.S. - China Today
Los Angeles, California, USA
Deputy Editor
Oversaw a staff of 59 to produce stories for University of Southern California affiliated online magazine about: economic, political, and cultural issues in China.
Coordinated with sister publication, Asia Pacific Arts to host guest speakers twice a month.
2010
Four Points by Sheraton
Beijing, China
Intern
Worked with Chinese staff copy editing, press releases, hotel marketing, and event invitations.
Executed a marketing campaign resulting in 153 guests to upgrade to executive level rooms.
2009
Seattle Weekly
Seattle, Washington, USA
Intern
Wrote and edited four Reverb blog entries per week about local and national musicians.
Created and organized a weekly calendar of hundreds of local music events.
2009
Los Angeles Magazine
Los Angeles, California, USA
Intern
Created interactive and engaging slideshows and packages tailored from magazine content.
Updated and designed web content using HTML, Ektron and Dreamweaver.
I'M
Malia
Makowicki.
Brand Storyteller.
Content Strategist.
Adventure Connoisseur.
M
Whether it was drawing cartoons or directing my stuffed animals in plays, I've been telling stories since a young age. Today I use my social media, journalism, graphic design, and content strategy experience to deliver various brand messages across a wide variety of digital platforms. My personal motto is to reverse engineer from the objective and always believe there is a solution.